Positive thinking doesn't guarantee results, all it offers is something better than negative thinking.

Earn trust, earn trust, earn trust. Then you can worry about the rest.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.

Be bold, make mistakes, learn a lesson, and fix what doesn't work.

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.

If you could do tomorrow over again, would you?