The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Seth GodinArt is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
Seth GodinHere's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth Godin