You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.

Be personal. Be relevant. Be specific.

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.

Copy, not from your industry, from others. You have to go where there is no competition.

The opposite of coherent is interesting.

Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.

Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.