If it's worth doing, it's worth doing well.
A product for everyone rarely reaches much of anyone.
You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
Art is what we're doing when we do our best work.
It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.
By my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work.