Here's conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.

Successful people are the ones who are breaking the rules.

Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.

We notice what we choose to notice.

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.

If you think cat food is for cats, how come it doesn't come in mouse flavor?