If you measure it, it will improve.

If you wait until there is another case study in your industry, you will be too late!

One way to sell a consumer something in the future is simply to get his or her permission in advance.

If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.

We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.

People rarely buy what they need. They buy what they want.

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.