The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth GodinOne bad review doesn't ruin my day because I realize what a badge of honor it is to get a bit of criticism at all.
Seth GodinStudying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
Seth Godin