The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

A dialogue leads to connection, which leads to trust which leads to engagement

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.

If you are wiling to do something that might not work, you are closer to being an artist.

If there's time for an emergency, why isn't there time for brilliance, generosity or learning?

The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.