The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.

I think that any time reality doesn't match your expectations, it means that marketing was involved.

Either you defend the status quo, or you invent the future.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Don't create for the masses. Create for the people who are your kind of weird.