So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.
Seth GodinThere's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.
Seth GodinIf you are wiling to do something that might not work, you are closer to being an artist.
Seth Godin