When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.
Seth GodinLeaders have followers, managers have employees. Managers make widgets, leaders make change.
Seth GodinWhy do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
Seth GodinIf you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Seth Godin