When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.

Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.

The answer to the question "where do good ideas come from" is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.