When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

The definition of a revolution: it destroys the perfect and enables the impossible.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

The cost of being wrong is less than the cost of doing nothing.

If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.