Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.

Popular is not the same important, or often, not the same as good.

Good marketers measure.

Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

Leaders have followers, managers have employees. Managers make widgets, leaders make change.

Most people with a big idea, great talent and/or something to say don't get lucky at first. Or second. Or even third. It's so easy to conclude that if you're not lucky, you're not good. So persistence becomes an essential element of good, because without persistence, you never get a chance to get lucky.