How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

We fail when we give up too soon.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.