If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

A big part of doing your work is defending your time and your attention so you can do your work.

I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.

In contemporary art or movies, it makes perfect sense to be focused on the bleeding edge, on the new idea that's never been previously contemplated. But when we're discussing our goals, our passion and the way we interact with the culture, it seems to me that what works is significantly more important than what's new.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

When your art fails, make better art.

Permission marketing is marketing without interruptions.