If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.

If failure is not an option, then neither is success.

If you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?

Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

Big ideas are little ideas that no-one killed too soon.