If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.

Attention is a bit like real estate, in that they're not making any more of it. Unlike real estate, though, it keeps going up in value.

Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.

The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.

People rarely buy what they need. They buy what they want.

Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.