If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

Kickstarter isn't a profit center, it's an organizer and an instigator.

Fans, true fans, are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

If you try to delight the undelightable, you've made yourself miserable for no reason.

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.