If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

You gain converts by winning at something the existing provider didn't think was so important.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Many Things That Are True Are True Because You Believe Them.

Everyone has failed, everyone has misspoken, everyone has meant well but done the wrong thing. Your favorite restaurants, cafes and books have all gotten a one-star review along the way. No brand is perfect, no individual can pretend to be either. Perfect can't possibly be the goal, we're left with generous, important and human instead.

Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.

Networking that matters is helping people achieve their goals.