If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Believe in what you do, because you may have to do it for a long time before it catches on.

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

'Good enough' stopped being good enough a long time ago. so why not be great?

More time [to decide] without more information just creates anxiety, not insight.

Speak up. Not just tomorrow, but every day.