And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

A one-hit wonder is a legend who stopped early.

The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done!

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

Don't create for the masses. Create for the people who are your kind of weird.

What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.

Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.