And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.

If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

Content marketing is the only marketing left

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.