And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

The future of marketing is leadership

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.

Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, "You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

The opposite of coherent is interesting.

Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?