Our cultural instinct is to wait to get pickedNo one is going to pick you. Pick yourself.
Seth GodinNormal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.
Seth GodinMarketers have to move upstream now. We have to stop being the last step in the process and start being the first step.
Seth GodinI don't like offending people, and it's easy to offend people when you don't know as much as they do. This group knows more about what it takes to lead in this way than I ever will. My goal is to push people, but I need to do it from a place of respect.
Seth Godin