Is it worth getting one more tweet out, or putting your phone down and doing something that is worth tweeting?

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Do you know what people want more than anything? They want to be missed.

Either you defend the status quo, or you invent the future.

It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.

A big part of doing your work is defending your time and your attention so you can do your work.

Figure out the people part and the technology gets a whole lot simpler.