Excellence isnโt about meeting the spec, itโs about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youโre good, youโll reset that expectation again
Seth GodinExcellence isnโt about meeting the spec, itโs about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youโre good, youโll reset that expectation again
Seth Godin