Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

Everyone is not your customer.

Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.

The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.

Successful people are the ones who are breaking the rules.

Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.

In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.