Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

The job is not your work; what you do with your heart and soul is the work.

The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.

If you hear my idea and dont believe it , thats not your fault its mine.

The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.

The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.

There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.