Life is like skiing. Just like skiing, the goal is not to get to the bottom of the hill. It's to have a bunch of good runs before the sun sets.
The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.
You can game the social media in the short run, but not for long.
If you wait until there is another case study in your industry, you will be too late!
The first rule of doing work that matters: Go to work on a regular basis.
Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.