The only thing all successful people have in common is that they're successful, so don't waste your time copying "the successful strategies" of others.

We notice what we choose to notice.

Don't save the canary. Fix the coal mine.

The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.

Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.