The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

No one knows more about the way you think than you do.

Average feels safe but it's not. It's invisible.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.