Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

How dare you settle for less when the world has made it so easy for you to be remarkable?

All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.

If you try to delight the undelightable, you've made yourself miserable for no reason.

Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.

You can't lose. Go, go, go!

The habit of doing more than is necessary can only be earned through practice.