Great leaders don't try to please everyone. Great leaders don't water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.

The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.

Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.

The people that are doing work that matters aren't doing work thats popular. They're just doing work that changes some people.

It will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.

Anticipated, personal, and relevant advertising always does better than unsolicited junk.

Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.