Build it, and they will come" only works in the movies. Social Media is a "build it, nurture it, engage them, and they may come and stay.
Seth GodinAnd the reason is that until Wonder came along and figured out how to spread the idea of sliced bread, no one wanted it. That the success of sliced bread... is not always about what the patent is like, or what the factory is like - it's about can you get your idea to spread, or not.
Seth GodinBy my definition, most art has nothing to do with oil paint or marble. Art is what we're doing when we do our best work.
Seth Godin