The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you're with wants to hear more even after the elevator ride is over.
Seth GodinBlaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
Seth GodinNo, everything is not going to be okay. It never is. It isn't okay now. Change, by definition, changes things
Seth Godin