The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.
Seth GodinMarketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth GodinIf you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.
Seth Godin