There's a huge difference between being a replaceable cog on the assembly line and being the one who is missed, the one with a unique contribution, the one who made a difference.

Great work is always shunned at first.

You gain converts by winning at something the existing provider didn't think was so important.

The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.

Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

If you think cat food is for cats, how come it doesn't come in mouse flavor?

Fitting in is a short-term strategy, standing out pays off in the long run.