As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
Seth GodinOne way to think about running a successful business is to figure out what the least you can do is, and do that.
Seth Godin