As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

If you wait until you are ready, it is almost certainly too late.

Nine years of experience is very different from one year of experience, nine times.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.