As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

Don’t be different just to be different. Be different to be better.

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

Viewing the web as a platform for generosity is very different than seeing an opportunity to turn it into an ATM machine.

In a digital world, the gift I give you almost always benefits me more than it costs.

One reason I encourage people to blog is that the act of doing it stretches your available vocabulary and hones a new voice.

Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.