The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
Seth GodinChange almost never fails because it's too early. It almost always fails because it's too late.
Seth GodinMy blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
Seth GodinLearn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.
Seth Godin