Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
Increasingly, there are only two kinds of companies: brave and dead.
My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
Tribes makes our lives better, and leading a tribe is the best life of all.
Either you defend the status quo, or you invent the future.
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.