It's easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.
Seth GodinIf your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.
Seth GodinWhere do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
Seth GodinA brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, theyโre doing work that most any trained person could do.
Seth Godin