When you can swim, who cares how deep the water is?
Earn trust, earn trust, earn trust. Then you can worry about the rest.
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
Seeing, despite the name, isnโt merely visual.
Cheap is the last refuge of a product developer or marketer who is out of great ideas.
Design is the last great competitive advantage.