Remarkable work often comes from making choices when everyone else feels as though there is no choice.
Seth GodinBut if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.
Seth GodinThe problem with working with a coach isn't that we don't know what to do. The real problem is that we don't want to change our mind.
Seth GodinEveryone we interact with is changed forever. The only questions are: How will they be different (and how different will they be), and how will we be different (and how different will we be) as a result?
Seth GodinCanoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
Seth Godin