Ideas in secret die. They need light and air or they starve to death.
If you wait until there is another case study in your industry, you will be too late!
If your organization requires success before commitment, it will never have either.
The only thing worse than starting something and failing... is not starting something.
Too often, the person who wrecks our work is us.
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.