If you don't require the journey to be easy or comfortable or safe, you can change the world.
Seth GodinWe're better in the rearview mirror than we are at predicting - 'cause you're never going to be right every time. You can handicap it. You can point to certain elements that make it work, and many of those elements come straight out of epidemiology, right?
Seth GodinUnderstanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.
Seth Godin