Real content marketing isnโt repurposed advertising, it is making something worth talking about.
Seth GodinFundamentalist is a person who considers whether a fact is acceptable to their faith before they explore it. As opposed to a curious person who explores first and then considers whether or not they want to accept the ramifications.
Seth GodinJust saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
Seth Godin