Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.

I've never once met a successful blogger who questioned the personal value of what she did.

The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.

The only reason to buy a paper book any longer is to own it and cherish it and remember it and tell a story about it.

Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.

The job is not the work.

No niche is too small if it's yours.