Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.

It's not reckless, because when we leap, when we dive in, when we begin, only begin, we bring our true nature to the project, we make it personal and urgent. And it's not abandon, not in the sense that we've abandoned our senses or our responsibility. In fact, abandoning the fear of fear that is holding us back is the single best way not to abandon the work, the pure execution of the work. Later, there's time to backpedal and water down. But right now, reckless please.

Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.

The enemy of fear is creativity.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

Your best customers are worth far more than your average customers.