Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

If you can't make money from attention, you should do something else for a living.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.

Art is a personal act of courage, something one human does that creates change in another.

Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.