Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he's tired. Everyone is. That's not the point. The point is to run.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

It takes confidence and guts to intentionally create tension.

The mirror we hold up to the person next to us is one of the most important pictures she will ever see.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.