Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.

The person who fails the most wins.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

Soon is not as good as now.

It's more important that you be passionate about what you do all day than it is to be passionate about the product that is being sold.

What I mean by art is the human act of doing something that connects us to someone else

Art is when we do work that matters in a creative way, in a way that touches (people) and changes them for the better.