Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth GodinThe industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
Seth GodinThe key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
Seth Godin