More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.

Tell your lizard (brain) to shut up.

You are far more likely to do your best work if you are willing to delight a few as opposed to soothe the masses.

If you don't know how it works, find out. If you're not sure if it will work, try it. If it doesn't make sense, play with it until it does. If it's not broken, break it. If it might not be true, find out.

The organizations of the future are filled with smart, fast, flexible people on a mission

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -