Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
Seth GodinHere's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
Seth Godin