Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
Seth GodinDo you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
Seth GodinWe're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting sort of impatience.
Seth GodinMarketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
Seth GodinArt is frightening. Art isn't pretty. Art isn't painting. Art isn't something you hang on the wall. Art is what we do when we're truly alive. An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it (all of it, the work, the process, the feedback from those we seek to connect with) personally.
Seth Godin