You can use social media to turn strangers into friends, friends into customers and customers into salespeople.

But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.

Remember the Bob Dylan rule: it's not just a record, it's a movement.

The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.

One way to sell a consumer something in the future is simply to get his or her permission in advance.

That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.

If you use your money to create exceptional products and services, you won't need to spend it on advertising.