I think that any time reality doesn't match your expectations, it means that marketing was involved.
Seth GodinAn artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
Seth GodinMaking an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find the people who care. Those people are worth all of your time.
Seth Godin