The first rule of doing work that matters: Go to work on a regular basis.

Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.

The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.

Quit or be exceptional. Average is for losers.

If you measure it, it will improve.

If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.

People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.