Don’t be different just to be different. Be different to be better.

The application process changes the list of who applies. Your applicants reflect your methods.

A dialogue leads to connection, which leads to trust which leads to engagement

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.

Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.

Everyone will think it's stupid!" "Everyone says it's impossible." Guess what? Everyone works in the balloon factory and everyone is wrong.

Be relentlessly generous, without focusing on when it will come back to you.