It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.

If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we're going to do important work

Marketing is a contest for people's attention.

People get good gigs because they stand up....You don't get picked. Reject the tyranny of picked. Pick yourself.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.