The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.

The tiny cost of failure...is dwarfed by the huge cost of not trying.

Don't find customers for your products, find products for your customers.

The reason they want you to fit in... is that once you do, then they can ignore you.

The goal is to be on the hook, not to let someone else do the scary parts.

As long as you want to please everyone, you won't please anyone.

Choose your customers, choose your future.