The only reason to build a website is to change someone. If you can't tell me the change and you can't tell me the someone, then you're wasting your time.

Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.

Believe in what you do, because you may have to do it for a long time before it catches on.

You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.

Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.

Every single important thing we do is something we didn't use to be good at, and in fact, might be something we used to fear.

The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.