By being remarkable, being genuine, you can be worth connecting with. And you don't have to have it figured out perfectly the first time - you can adjust.

The application process changes the list of who applies. Your applicants reflect your methods.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

Becoming a superstar takes about 10,000 hours of hard work.

A customer is never out of warranty, even if his product is.