In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Mass marketing means appealing to the masses which means appealing to the average.

Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.

There's no correlation between how good your idea is and how likely your organization will be to embrace it.

Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.

We long to connect, all of us. We long to be noticed, to be cared for, to matter. Generosity is the invisible salve on our wound of loneliness, one that benefits both sides, over and over again.