New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.

Marketers want to get their messages in front of you. They must get their messages in front of you, just to survive. The only problem is-do you really want more marketing messages?

Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important

More time [to decide] without more information just creates anxiety, not insight.

Faced with the opportunity to become the category of one, we almost always hesitate, almost always compromise, almost always dumb it down to play it a little bit safer

If you want to be a leader, go lead

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.