New fashions (of all sorts) come from unexpected places, not from the arbiters of what's correct.

The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn't mean, because they might be criticized for it.

Catering to the passionate is exactly what you should do.

The desire that we have to do something that’s never been done before means that the people who are around you generally will not encourage you to do it…if they were encouraging you to do it, then other people would be doing it already and it wouldn’t be unique.

Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays as is, I think the most essential thing legacy book industry players can do is set up independent ventures with great people and little interference and work really hard to put themselves out of business by starting at the bottom, not by reinforcing the top.

For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.

Skepticism doesn't help you hear.