Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.

Understanding the mythology of your partner, your customer and your audience is far more important than watching the instant replay of what actually happened.

I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.

We don't become mediocre all at once, and we rarely do it on purpose.

We’ve been trained to prefer being right to learning something, to prefer passing the test to making a difference, and most of all, to prefer fitting in with the right people, the people with economic power. Now it’s your turn to stand up and stand out.

The best experiences and the biggest ideas don't fit into a category. They change it.

Evolution is the most popular way we have for dealing with change.