Be with the ones you love (and the ones that love you.) Ignore everyone else.
Excellence isn't about meeting the spec, it's about setting the spec.
Plans are great, but missions are better.
So by giving people a tool that they can share and benefit from, it's a form of media that isn't controlled by Rupert Murdoch or the guys at Viacom. It is a form of media that is earned every single time it spreads.
Do the emotional labor of working on things that others fear.
Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.