By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
Seth GodinWhy do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
Seth GodinBefore you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
Seth Godin