Too often, we don't give people the opportunity to fill in the blanks.

The world doesn't owe you a living, but just when you needed it, a door was opened for you to make a difference.

No one knows more about the way you think than you do.

Art is a personal act of courage, something one human does that creates change in another.

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.

If your project or organization depends on knowing things that other people don't know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn't matter if the ideas spread. In fact, it will help you when they do.

Surprise and differentiation have far more impact than noise does.