If you want to be a leader, go lead
Be genuine. Be remarkable. Be worth connecting with.
The future of publishing is about having connections to readers and the knowledge of what those readers want.
Skepticism doesn't help you hear.
Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it
Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.