Just because something is easy to measure doesn't mean it's important.

Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power.

Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.

Most of your competition spend their days looking forward to those rare moments when everything goes right. Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't.

The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.

Leadership, on the other hand, is about creating change you believe in.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.