A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

You don't have to settle for the status quo, for being good enough, for getting by, for working all night.

We don't need more stuff, we need more humanity.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.