A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Most people are searching for a path to success that is both easy and certain. Most paths are neither.

This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.

Fear for a linchpin is a clue that you're getting close to doing something important.

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

By the time there is a case study about your industry, you are already too late.

The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.