A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.

One way to think about running a successful business is to figure out what the least you can do is, and do that.

Marketing management is now tribal leadership.

Ideas that spread win.

Creating art is a habit, one that we practice daily or hourly until we get good at it