A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

The market and the consumer and idea trump the system.

What people want is the extra, the emotional bonus they get when they buy something they love.

Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.

Permission marketing is marketing without interruptions.

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Leadership is the art of giving people a platform for spreading ideas that work.