A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Marketing is the art of seeing (and then creating) what might be interesting to more than our friends

What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.

Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.

Waiting for perfect is never as smart as making progress.

Everyone is not your customer.

We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.