A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer's decision to choose one product or service over another.

Just because the tide is out, doesn't mean there is less water in the ocean.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

Either you defend the status quo, or you invent the future.

The first rule of doing work that matters: Go to work on a regular basis.

The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes

Permission marketing is marketing without interruptions.