Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over

Competent people are the most resistant to change

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.

Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

Not changing your strategy merely because you're used to the one you have now is a lousy strategy.

Surprise comes from defying expectations.