You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.
Seth GodinEmbracing the fear of freedom, deciding to determine your own path, this is the work of a grownup.
Seth GodinPersonalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
Seth Godin