By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.

If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.

Waiting for perfect is never as smart as making progress.

The Cul-de-Sac ( French for "dead end" ) ... is a situation where you work and work and work and nothing much changes

...the greatest shortage in our society is an instinct to produce. To create solutions and hustle them out the door. To touch the humanity inside and connect to the humans in the marketplace.