The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth GodinEveryone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
Seth GodinThe desire that we have to do something thatโs never been done before means that the people who are around you generally will not encourage you to do itโฆif they were encouraging you to do it, then other people would be doing it already and it wouldnโt be unique.
Seth GodinI think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Seth Godin