You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
Seth GodinDenigrating art you don't understand doesn't hurt the art - it reveals something about your willingness to learn.
Seth GodinExcellence isnโt about meeting the spec, itโs about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if youโre good, youโll reset that expectation again
Seth GodinIf you set your bar at 'amazing' it's awfully difficult to start. Your first paragraph, sketch, formula, sample or concept isn't going to be amazing. Your tenth one might not be either. Confronted with the gap between your vision of perfect and the reality of what you've created, the easiest path is no path. Shrug. Admit defeat. Hit delete. One more reason to follow someone else and wait for instructions. Of course, the only path to amazing runs directly through not-yet-amazing. But not-yet-amazing is a great place to start, because that's where you are.
Seth Godin