Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.

The real power of tribes has nothing to do with the Internet and everything to do with people.

Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.

You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.

The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.

Competence is no longer a scarce commodity.

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.