The habit of doing more than is necessary can only be earned through practice.

Anxiety is practising failure in advance. Anxiety is needless and imaginary. It's fear about fear, fear that means nothing.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.

As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.

Habits are more powerful than fears.

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.