Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.

What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.

The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.

If you are wiling to do something that might not work, you are closer to being an artist.

Art is what we're doing when we do our best work.

But if the cow is purple, you'd notice it, OK? The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built is, is it remarkable? And remarkable's a really cool word 'cause we think it just means neat, but it also means worth making a remark about, and that is the essence of where idea diffusion is going.

I made a decision to write for my readers, not to try to find more readers for my writing.